Who do you want to excite Mr.Kenji ?
En la monstruosa entrevista que os conté ayer de Imaging Resource al Sr.Sony y que no pude procesar: Ftc 23-3-2019, se me escapó un detalle que no quiero pase desapercibido. Hoy lo destaca a bombo platillo Photo Rumors y yo lo he puesto en un titular de esos para ganar audiencia.
Efectivamente, la Sony Alfa 6400 no es una «enthusiast APS-C mirrorless camera». ¿ Y como tengo yo la osadía de decir una cosa así ? Pues porque el mismísimo Sr.Sony acaba de decir que una «enthusiast APS-C mirrorless camera is coming», ¿ captáis ? Pues eso.
Jo, que daño parece haber hecho la Canon EOS-RP.
- Como ya he dicho, lo he visto en Photo Rumors
Solo le pido que sea lo que sea no le quiten el visor. Una cámara sin visor es mucho menos cámara.
Puestos a dar la paliza, o más bien a seguir con ella, os pongo a continuación el resumen ejecutivo que con infinita paciencia han elaborado los chicos de Sony Addict:
- While the overall ICL market was down 8% later year Sony was not
- Sony does not believe the market will be half in two year they believe it will be 80% of what it is today
- Sony believes that Full Frame mirrorless will grow by 50% next year
- Sony sees risk and opportunity in the smartphone sector
- Targeting vloggers is one way to try to avoid smartphones hurting Sony’s market
- The Sony a6400 is targeted at smartphone users
- APS-C is the best sensor size to go after smartphone users with
- Sony was focused on Full Frame but will be putting more effort into their APS-C line now that their full frame lineup is solid
- Sony felt they had to establish their brand with Full Frame before focusing on APS-C
- They want to make an enthusiast APS-C camera, but the Sony a7II sold better than expected when they reduced the price to $999 so there is some overlap between APS-C and Full Frame enthusiast
- Sony is trying to deiced if enthusiast APS-C or Full Frame is a better route
- Canon has the EOS RP while Fujifilm has high-end APS-C
- Sony can go after both markets
- The Canon EOS RP is inexpensive, but once you buy a native lens it becomes a very expensive system
- Sony has a very high-speed platform for its AI-based AF that performs real-time tracking that gives them an advantage
- Most people are shooting for eyes right now and animals like birds
- Cars are also important and they can make them track better with deep learning
- They are setting up a dictionary on top of their high-speed platform that lets the AI calculate the subject’s position
- Sony can’t talk about it now, but they have an AI structure to their dictionary
- Sony is using specialized processing for their deep learning while Olympus is using a general processor
- Right now with Sony you load the dictionary by selecting eye AF or animal eye AF, but in the future, the camera will just know which dictionary to use
- Sony doesn’t see AI dictionaries as a problem size wise but if you have 10 or 1000 picking the right one might be an issue
- Sony doesn’t have the tech to autoload AI dictionaries yet, but they are working on developing it
- Once you get past picking 3 or 4 dictionaries it becomes cumbersome
- The Sony a9 has more room for dictionaries and Sony says they are less than a gig each and that size is not an issue
- Sony focused on speed and AI for the Sony a9 and it has lots of speed so they will continue to work on the AI and what they can build
- The Sony a9 and a6400 have the same generation processor, but not the same processor
- Sony a9 has a blackout-free function hat the a6400 does not thanks to the stacked sensor
- If the price of stacked sensors come down over time Sony will put it in their consumer cameras
- The price of the stacked sensor should drop significantly with volume like 4k TV’s did
- AI-based AF isn’t the only way AI can help photography it can also help with computational photography
- Computational photography was the beginning of neural networks
- Computational photography is likely the next generation and how to draw cellphone uses to ILCs
- Things. like cropping, finding subjects, extracting 3D information from shading would be big
- Sony is comfortable implying where they are going with products but not pre-releasing information so it’s safe to say they will release more sports lenses than the 400m f/2.8 and that they will have more APS-C cameras coming
- Sony want’s users to be aware that they can use the full Full Frame lens lineup on their APS-C cameras
Nota tonta: hay cosas que no entiendo. Si «the Sony a6400 is targeted at smartphone users», ¿ para quien estará dirigida la nueva «enthusiast» ?
